ABOUT THE ACLU-SC
The ACLU-SC works daily in communities, courts, and the South Carolina Legislature to defend and advance the individual rights and liberties guaranteed by the U.S. and South Carolina Constitutions. The ACLU-SC is a highly rewarding place to work for those interested in protecting our fundamental civil rights and civil liberties. Founded in 1968, the ACLU of South Carolina has 9 full-time staff positions. To learn more about the work of the ACLU-SC and ACLU, please visit www.aclusc.org and www.aclu.org.
APPROACH TO ADVOCACY
ACLU of South Carolina takes an integrated advocacy approach to the work of advancing civil rights and civil liberties, meaning we deploy multi-pronged, multi-year strategies that include impact litigation, policy advocacy, legislative advocacy, organizing, and communications.
ABOUT THE JOB
Reporting to the Executive Director, and working in close collaboration with Senior Staff, the Director of Communications Advocacy will help to set and coordinate overall organizational and communications strategy to advance the ACLU of South Carolina's strategic priorities and mission.
The Director of Communications Advocacy is responsible for the day-to-day management of staﬀ (budget permitting) and volunteers as well as working in close coordination with our policy, legal, development, and organizing teams, National ACLU colleagues, and other local and national partners to advance our strategic priorities.
You are an experienced advocate and leader who thrives in a busy, mission-driven environment.
You have led impact work on a regional, statewide, or national level, and can effectively support high-achieving individuals and teams to advance their work strategically and effectively.
You are a leader who trusts and inspires trust in supervisees, and also can share responsibility and authority with others. You are a strategic thinker with enough experience in substantive areas in which the ACLU of South Carolina works to be a thought partner in the affiliate.
You have worked collegially on management teams and understand the value of inclusive, equitable leadership approaches. You work well under pressure, are professional and personable, and committed to racial and social justice in the work and interpersonal work relationships.
- In partnership with the Executive Director and Senior Staff, serve as a principal strategist for our advocacy programs.
- Coordinate and collaborate with ACLU of South Carolina staff to implement integrated advocacy campaigns and high-impact strategies utilizing legal, communications, policy, and organizing programs.
- Develop equitable and reciprocal relationships with community organizations and networks and help advance the organization’s commitment to equity, diversity, and inclusion in both its internal and external-facing work.
- Possess awareness of and ability to build trust with communities through storytelling and creative use of resources.
- Determine ideal communications channels and tactics for distributing ACLU of South Carolina news, promoting advocacy campaigns, publicizing events, broadening ACLU of South Carolina audiences, and making civil liberties accessible and relevant.
- Develop and implement vision to shift the public narrative on ACLU of South Carolina priorities.
- Conceive of and implement research and story collection plans to support public narrative shift goals.
- Connect traditional media to stories as well as utilize social media, digital channels and other networks to elevate these stories to the broader public and targeted audiences. They will have an awareness of and ability to build trust with communities through storytelling and creative use of resources
Content and materials creation
- Writing and editing communications and outreach materials, including press releases, op-eds, web content, social media posts, talking points, and other messaging documents, fact sheets, newsletters, and emails to supporters.
- Support donor communications and other efforts that illustrate the impact of the ACLU of South Carolina’s work.
Brand Management and Marketing
- Ensure consistent look and style, speaking with one coherent organizational voice.
- Ensure compliance with ACLU Brand Guidelines.
- Direct all aspects of media relations.
- Draft and distribute press releases and advisories, pitch stories to targeted reporters, field media requests, manage a media database, draft talking points and message grids, make media statements occasionally, and arrange interviews with ACLU of South Carolina spokespeople and coach them to be successful.
- Monitor media for opportunities to engage and to evaluate success of media outreach.
- Direct and innovate the online presence of the ACLU of South Carolina.
- Lead colleagues to strategically generate digital content that engages and yields measurable action.
- Digital platforms include website, email, apps, Facebook, Twitter, and Instagram.
- Develop, distribute, and maintain print materials.
- Provide editorial and design direction, handle quality control and proofreading, oversee production internally or with vendors, and create and implement distribution plans in collaboration with key staff.
- Support and model a culture of shared purpose, mentorship and mutual respect in the communications team, across the organization, and with our partners.
- Supervise and review interns; handle recruiting and hiring for additional communications staﬀ (budget permitting); and foster a collaborative organizational culture within the communications program that encourages staﬀ development through internal and external resources.
- Oversee implementation of communications team policies and procedures.
- Provide systemic and strategic planning and reporting, including developing budgets, providing quarterly reports on communications team activities, and supporting reporting on grants with communications team deliverables.
- Present a positive and professional face at all times when representing the ACLU of South Carolina and help maintain a welcoming environment for employees and volunteers.
- Develop and maintain relationships with staﬀ at the ACLU’s National oﬃce and state aﬃliate staff.
- Keep the Executive Director and other staff informed about signiﬁcant communications developments and controversies.
- May participate in special events, budget, donor, board or other meetings as needed, and other duties as assigned by the Executive Director.
- Demonstrated ability to provide support, supervision, and strategic guidance to experienced colleagues across a range of issue areas.
- Experience working with marginalized or impacted communities, grassroots organizations, and non-governmental organizations.
- Demonstrated ability to share authority and responsibility in high stakes, complex and fast-moving work environment.
- Extremely strong project and time management skills, including a high level of organization, attention to detail, and follow-through, while balancing and prioritizing multiple activities and responsibilities.
- Excellent relationship-building skills and ability to inspire collaboration, including success leading teams, projects, and people towards action through persuasion.
- Substantial experience developing and implementing media campaigns and training and coaching spokespeople.
- Substantial experience developing and implementing communications strategies with clear goals supported by effective strategies and cutting edge tactics, and has exceptional initiative, vision, and ambition to build a vibrant, strategic, proactive communications team.
- Demonstrated research skills.
- Persuasive writer for print and online audiences, and strong editor for the work of oneself and others to correct grammar and sharpen prose.
- Substantial experience translating complex issues into exciting and useful messages and sharing it with targeted audiences.
- Creative and fluent with Microsoft Office and interactive design, website and social media management, and email marketing strategy.
- Familiarity with common tools for web platforms and graphic design, specifically Adobe products like Illustrator, Photoshop, and InDesign.
- Proven commitment to diversity, equity, and inclusion.
- Demonstrated experience engaging in creative problem solving and taking initiative, while utilizing a solutions-oriented approach and exhibiting flexibility and good judgement in a complex organizational ecosystem.
- Proficiency with digital content management systems a plus.
- Experience coordinating communications plans within an integrated advocacy model and knowledge of the legislative process, ballot measure campaigns, field organizing, and/or impact litigation as a public policy tool preferred.
The salary range for this position is $70,000 – $90,000. To preserve the opportunity for advancement, we do not typically hire above the mid-point. Excellent benefits include generous paid vacation, sick, and holiday leave, 100% employer-paid medical and dental insurance, 401 (k) plan with an employer match, and life and long-term disability insurance.
HOW TO APPLY
Email a cover letter describing your interest in this position and the ways in which you satisfy the qualifications specified above, resume, and two advocacy writing samples. Email Information: email@example.com | Please write “Director of Communications Advocacy” in the subject line.
Applications are being accepted until the position is filled.
The ACLU of South Carolina is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU of South Carolina encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, veteran status, involvement with the criminal legal system, or differently-abled status.